BRIEF. Wanting to get away from an ad-based business model, Adult Swim [as] wanted to re-engineer their app to allow cord-cutters to access all their content, ad-free, help users new to their programming discover new shows, and share content on social media.
MY ROLE. Ideation, Wireframing & Prototyping, and UI design.
SCOPE. A team of two. Duration of two weeks.
Key Findings (6 interviews)
Users enjoy recommendation features – word-of-mouth most powerful
Users prefer consistent monthly payments for streaming services
Power users find it important to be caught up with friends on shows – view it as a competition
Power users view [as] as part of their identity
Meet Brian, a power user, and Roberto, a casual user of [as]. They have some frustrations that need to be addressed.
FriendSpy – Gamification and Social Integration
Brian needed a better way to keep up with what friends were watching.
Now he can keep up with friends by tracking what they're watching, and earn badges while doing it.
Adult Swim likes this because it achieves their business goals of sharing on social media and content discovery.
Recommendation Robot – Recommendation Engine
Roberto needed a better way to quickly and easily find new content.
Now he'll see system-generated content based on viewing history and trending shows, and curated theme-based playlists.
Adult Swim likes this because it achieves their business goal of content discovery.
The Happy Path
Thinking how Brian and Roberto would move through the app to achieve their goals helped define and structure the app.
Sketching & Wireframing
Feeling out the design of each page within the app was a challenge. There was a lot of information to fit onto a small real estate.
An InVision prototype with these wireframes helped with usability testing. The results were prioritized to fit within my team's timeline.
The [as] prototype was on brand and delightful to user testers
Issues with size and readability on the friendSpy screen
Too much information was packed into a friend's profile snapshot
Future iterations would include more screens and a more breathable mobile design