Goals: Drive Traffic, Raise Local Messaging Awareness, Stomp Out Competitor's Opening Weekend
Coupon Redemptions: 1,800
Sale Day Traffic: Over 2,500 Transactions, 110% Sales Comp
Prairie Mountain Publishing article on our local roots accompanied the campaign, driving home Alfalfa's Market's LOCAL messaging and our commitment to community.
Daily Camera Ad
Full Page Ad, communicating our 20% Off sale day, coinciding with our competitor's opening weekend.
Full page ad driving home our LOCAL messaging during the campaign, raising brand awareness.
Daily Camera Front Page
Our front page strip ads added exposure to messaging and incentivized new customers to shop our stores by offering compelling deals.
Door Hanger Side 1
Our Door Hangers incentivized geo-targeted new customers to shop our stores by offering compelling coupons.
Door Hanger Side 2
Our geo-targeted Door Hangers also added our Local messaging.
The day of our 20% Off sale, we drove traffic into our doors through this compelling A-frame.