David and Goliath
To illustrate the difference between Alfalfa's Market, a locally owned and operated neighborhood market and the "Goliath" of the Whole Foods / Amazon buyout, I wanted to use a visual of biblical proportions. As my final piece of consumer facing communication at Alfalfa's, this one holds a special place in my heart.
Graphic Design by Chris Epp.
This was an ad planned for the Boulder Weekly, timed with the release of Jurassic World in 2015. At this time, we were trying to make Alfalfa's Market cool again. It was a good opportunity to put our brand into the public in a topical, fun way while reinforcing our differentiators and standards.
Graphic design by Chris Epp.
The Only Drug Our Cows Eat
This billboard, featured on the Broadway side of the Alfalfa's Market Boulder location, was an out of the box, funny way to talk about the standards in our meat department. While we wouldn't attempt this type of humor in every location, Boulder, Colorado has the appropriate demographic.
I wrote this open letter as an ad in the Rooster Magazine, targeting incoming students to Colorado University. As an "aging millennial" myself, I know that sarcasm is the way into our millennial hearts. I took a bit of a risk here by pretending to insult our audience at the start of the ad. The ad conveys that we're an in-touch company, with values and standards that millennials crave. It doesn't hurt that we follow up with some free money.
Celebrity JP Sears, parody personality of the new age guru, is a fan of our company. When he came to Boulder to do a book signing at the Boulder Book store, we jumped on the opportunity. He created a video about Boulder, in which he mentioned Alfalfa's Market. Sharing the video, I took the joke to the next level by offering a kombucha with a shot of wheatgrass called the "JP Sears". He loved the joke, we received a lot of traffic on our social channels, and our brand and standards were reinforced.