Steven Winkelstein, UX Designer | Author


Steven Winkelstein, UX Designer.


Steven Winkelstein, UX/UI Designer


UX Research, Usability Testing, Rapid Prototyping, Interaction Design, Information Architecture, Wireframing, Project Management, Mobile and Responsive Design, Typography & Color Theory, HIG / Material Design, Gamification, HTML/CSS

Sketch, InVision, Photoshop, Illustrator, InDesign, After Effects, Adobe XD



UX Product Designer

Wishlist Rewards

May 2018 – Present

Product Design from research to handoff. Leads user research, data synthesizing, ideation, prototypes, and hi-fi mockups for backend and user-facing enterprise saas. Product owner, addresses bugs and implements new features with the rest of the development team.

UX Designer


2018 – Present

Contract UX Designer on various projects.

Everist Health, Medical Calculator Redesign – Ideation, UI - 2018

Photofeeler, Mobile Redesign – Ideation, Wireframes, UI, Prototype - 2018

UX Designer

General Assembly

2017 – 2018

Conducted user research, utilized data to build out information architecture, created wireframes, high fidelity mockups, and iterated through usability testing using prototypes.

Adult Swim “Cord-cutter” App – Ideation, Wireframes, UI, Prototype - 2018

Traderfoods Responsive Website – Research, Ideation, UI - 2017

Marketing Director

Alfalfa's Market

October 2014 – September 2017

Responsible for companywide marketing. Designed material. Directed a diverse team. Increased customers and sales. Built ad campaigns, social media, promotions, email marketing, brand identity, in-store communication, retail merchandising strategy, and community relations. 

Recognized as Employee of the Year in 2016.


Mystic Waters Publishing

May 2009 – Present

Book layout and design. Author and publisher of books, including an award-winning children's book. Achieved over 10,000 books sold and press through PR. Conducted a successful Kickstarter campaign.



The Squall (1018 Press 2007); Elephant, Elephant, Come Alive! (MWP 2009); The Diving Horse and the Magic Whistle (MWP 2010); Lucy's Great Adventure (MWP 2011); The Wild Mind of the Winkle (MWP 2012); Monsters Meet on Mondays (Houghton Mifflin Harcourt Publishing 2013); Brisko: A True Tale of Holocaust Survival (MWP 2014); Captain Kidd and the Jersey Devil (MWP 2016)

Writer for ARVR Journey, and NYC Design.



Employee of the Year, Marketing Director, Alfalfa’s Market // 2016

“Best Book” Award, USA Book News for Elephant, Elephant, Come Alive! // 2009

Best of Quarter, The Art Institute of Philadelphia, for The Message short film // 2008


Committees & Boards

General Assembly Alumni Advisory Board Co-chair, Denver, CO // 2018 - Present

Naturally Boulder Communications Committee, Boulder, CO // 2017

Downtown Boulder Marketing Committee, Boulder, CO // 2014 - 2015

Margate Players Theater Group, Margate City, NJ // 2010 - 2015



UX Design, General Assembly, UX 2017-2018

TEFL Certification, 2016

BS Digital Filmmaking and Video Production, The Art Institute of Philadelphia, 2004 - 2008