Steven Winkelstein, UX Product Designer | Author


Steven Winkelstein, UX Designer.


Steven Winkelstein, UX/UI Designer


UI/UX Design, UX Research, Usability Testing , Rapid Prototyping, Interaction Design, Information Architecture, Wireframing, Mobile and Responsive Design, Product Management, Product Strategy, HTML / CSS, SQL

Sketch, InVision, Photoshop, Illustrator, InDesign, After Effects, Adobe XD, Trello, Jira, Azure



UX Product Designer / Product Owner

Wishlist Rewards

May 2018 – Present

Delivers product through strategy, UX research and design, and management. Works with stakeholders to strategize, then designs and manages product through shipping. Leads user research, data synthesizing, ideation, prototypes, and hi-fi mockups for enterprise SaaS.

UX Designer


2018 – Present

Contract UX Designer on various projects.

Everist Health, Medical Calculator Redesign – Ideation, UI - 2018

Photofeeler, Mobile Redesign – Ideation, Wireframes, UI, Prototype - 2018

UX Designer

General Assembly

2017 – 2018

Conducted user research, utilized data to build out information architecture, created wireframes, high fidelity mockups, and iterated through usability testing using prototypes.

Adult Swim “Cord-cutter” App – Ideation, Wireframes, UI, Prototype - 2018

Traderfoods Responsive Website – Research, Ideation, UI - 2017

Marketing Director

Alfalfa's Market

October 2014 – September 2017

Responsible for companywide marketing. Designed material. Directed a diverse team. Increased customers and sales. Built ad campaigns, social media, promotions, email marketing, brand identity, in-store communication, retail merchandising strategy, and community relations. 

Recognized as Employee of the Year in 2016.


Mystic Waters Publishing

May 2009 – Present

Book layout and design. Author and publisher of books, including an award-winning children's book. Achieved over 10,000 books sold and press through PR. Conducted a successful Kickstarter campaign.



The Squall (1018 Press 2007); Elephant, Elephant, Come Alive! (MWP 2009); The Diving Horse and the Magic Whistle (MWP 2010); Lucy's Great Adventure (MWP 2011); The Wild Mind of the Winkle (MWP 2012); Monsters Meet on Mondays (Houghton Mifflin Harcourt Publishing 2013); Brisko: A True Tale of Holocaust Survival (MWP 2014); Captain Kidd and the Jersey Devil (MWP 2016)

Writer for ARVR Journey, and NYC Design.



Employee of the Year, Marketing Director, Alfalfa’s Market // 2016

“Best Book” Award, USA Book News for Elephant, Elephant, Come Alive! // 2009

Best of Quarter, The Art Institute of Philadelphia, for The Message short film // 2008


Committees & Boards

General Assembly Alumni Advisory Board Co-chair, Denver, CO // 2018 - Present

Naturally Boulder Communications Committee, Boulder, CO // 2017

Downtown Boulder Marketing Committee, Boulder, CO // 2014 - 2015

Margate Players Theater Group, Margate City, NJ // 2010 - 2015



UX Design, General Assembly, UX 2017-2018

TEFL Certification, 2016

BS Digital Filmmaking and Video Production, The Art Institute of Philadelphia, 2004 - 2008