Winkelstein
Steven Winkelstein, UX Designer | Storyteller
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TraderFoods

BRIEF. TraderFoods needed to understand user needs and the visual scope of their food-trading concept.

MY ROLE. Research, data synthesis, ideation, wireframing, user testing, annotated mockups.

SCOPE. A team of one. Duration of two weeks.

 

BRIEF. TraderFoods needed to understand user needs and the visual scope of their food-trading concept.

MY ROLE. Research, data synthesis, ideation, wireframing, user testing, annotated mockups.

SCOPE. A team of one. Duration of two weeks.

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Key Findings (6 interviews)

  • Most people experience some form of food waste throughout their week
  • People care about food waste 
  • People are used to trading for other goods on an app or website, but not food
    • FB Market, Craigslist & Nextdoor
  • People find it important to see and learn about a person they're trading with

Meet Daryl and Jan. They have some goals and frustrations that need to be addressed. 

The NRDC (Natural Resources Defense Council) listed the top three ways to tackle consumer waste

  • Make a shopping list
  • Don't put too much stock in the expiration date
  • Learn how to utilize all ingredients while cooking

 
 

Ideation

Armed with a field of data, I began the process of thinking through Daryl and Jan's journeys through the TraderFoods website and what features they would need to achieve their goals.

 
 

Sketching & Wireframing

Wireframes started with mobile and grew into the desktop space.


User Feedback (4 feedback sessions)

  • Add a search function
  • Does the (+) glyph communicate “want” or is it too specific to “offering”?  Break it into Need / Trade / Giveaway
  • Post should automatically deletes after expiration date (annotation for developers)
  • Add a “view post” link to the modal– this is a pattern people are expecting based on Craiglist

 
 

Annotated Mockups

Browse through the PDF deliverable or scroll through the screens below.

Mobile Screens

Desktop Screens

Learnings

  • The post form might be better served as a modal on desktop to free up space for a completely vertical feed
  • The concept of a food-trading app would be better executed as a native app due to features like:
    • location
    • notifications
    • photo uploads 
  • The color scheme in my branding was too mono-chromatic and didn't allow for distinction and hierarchy via color
  • By designing mobile first, I was able to combine many of them on the desktop screens